California based technology company, Google announces that the company is merging two essential applications, Android Pay and Google Wallet into a single payments platform named as Google Pay. This new service is expected to be available online, in-store, and across several Google Products including Tez. As stated about the new integrated payment service, Google Pay will be launched so that customers can use both the feature on a single platform. Android Pay was launched back in 2015 to make payments at stores, but after few months they expanded to get in-app purchase support and integration with mobile banking apps
Pali Bhat, VP of Product Management, Payments at Google quoted that “With Google Pay, it’ll be easier for you to use the payment information saved to your Google Account, so you can speed through checkout with peace of mind,” and also added that the Google Pay service has already been rolled out to apps including Airbnb, Dice, Fandango, HungryHouse, Instacart, and many others. Currently, Google is also running limited period offers with B&H, Fandango, and Instacart.
Recently, Google rolled out its ‘Pay With Google’ feature that upgrades the traditional checkout process to make online purchases faster across services such as Google Play, YouTube and Chrome but right now limited users can make use of it and not all the browsers and applications have this facility. Similar to ‘Pay With Google’, developer information for Google Pay has also been released. Google Pay is similar to other numerous experiments in the digital payments market made by the Google. With the new branding, the Mountain View giant is apparently looking to streamline operations, like Apple and Samsung are attempting with their respective Apple Pay and Samsung Pay platforms.
In the recent blog post, Google has also talked about Tez application and mentioned that “it will also be bringing these experiences to Tez users in India.” But the American tech-company did not mention or clarified that whether Tez will be rebranded to Google Pay or not. This is of particular interest as Tez is based on the UPI interface. We will keep you updated on the developments.