Internet-based photo sharing app, Instagram is closing its veteran Global Community Team that worked to build connections with photographers and promotes the service across the world as part of a restructuring in the company. The Facebook-owned company’s community efforts date back nearly to its founding 2010, when fans of the photo-sharing app would visit the company’s small office in San Francisco and go for a photo walks with its founders, Kevin Systrom and Mike Krieger. The motive behind this move is to eliminate duplicate efforts among some members of the team and unite the marketing and communication team efforts into a single team headquartered in Menlo Park, California.
American technology news website, The Verge mentioned that “As part of a reorganization at the company, about 12 jobs currently located in cities around the world will be eliminated, with affected employees being offered jobs elsewhere at Instagram or at its parent company, Facebook. We recently integrated the Community group into the broader Outreach organization to better support our growing Instagram community this year and beyond.”
Gabe Madway, Spokesperson from Instagram quoted that “There were a small number of people affected by the change who didn’t make the move into other departments and our priority is helping them find other roles at Instagram or other parts of the Facebook family. Both companies are growing and have many job openings.”
As per the above report, community managers used to post three times daily in an operation that failed like the global newsroom. The accounts have 40 million followers and each of them receives thousands of likes and comments on their photos but the accounts all went down between February 12th and February 15th, and haven’t posted since.