Google officially announced that the company is shutting down its URL shortening service, The company added that new and anonymous users won’t be able to create links through the console as of April 13th but existing and registered users can make use of it for another year, after which the services will be discontinued completely. “” is a URL shortening service controlled by Google that was introduced in December 2009 and initially used for Google Toolbar and Feedburner before going public in September 2010. It is now one of the widely used and popular tools for publishers, marketing, and branding agencies.

On Friday, Michael Hermanto, Software Engineer at Firebase posted a blog mentioning that “We launched the Google URL Shortener back in 2009 as a way to help people more easily share links and measure traffic online. Since then, many popular URL shortening services have emerged and the ways people find content on the Internet have also changed dramatically, from primarily desktop web pages to apps, mobile devices, home assistants, and more.” He further added that “URL Shortener has been a great tool that we’re proud to have built. As we look towards the future, we’re excited about the possibilities of Firebase Dynamic Links, particularly when it comes to dynamic platform detection and links that survive the app installation process. We hope you are too!”

Existing users will be able to create shortened URLs and can also export data from the console through March 30th, 2019. After this period, shortened links will continue to redirect to their destinations, but won’t be shifted over to the new Firebase console for better performance. Moreover, development projects that have not used the URL Shortener APIs before May 30, 2018, will not create short links with the service.



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