California based ride-sharing company, Uber is putting an end to its on-demand package delivery service for merchants, RUSH in New York City, San Francisco, and Chicago. In a recent email to users, Uber has mentioned that the company is planning to close RUSH operations from June 30, 2018. Uber’s New York City RUSH team wrote to customers that “At Uber, we believe in making big bold bets, and while ending UberRUSH comes with some sadness, we will continue our mission of building reliable technology that serves people and cities all over the world.”
A spokesperson from Uber told TechCrunch, “We’re winding down UberRUSH deliveries and ending services by the end of June, we’re thankful for our partners and hope the next three months will allow them to make arrangements for their delivery needs. We’re already applying a lot of the lessons we learned together to our UberEats food delivery business in over 200 global markets across more than 100,000 restaurants.”
With the help of UberRUSH people can request deliveries for items no more than 30 pounds in size, except animals, alcohol, illegal items, stolen goods and dangerous items like guns and explosives. Last year in the month of April, Uber stopped providing courier services to restaurants, encouraging them to instead use UberEATS, the company’s food delivery service. The shutdown of UberRUSH comes shortly after Shyp, an on-demand shipping company, announced its last day of operations. This can be termed as Uber’s biggest loss, as the company has continued to shed billions of dollars for an exhaustive growth strategy that is hitting a wall in some markets.